I've spoken to two clients in the last couple of days and used variations of the same advice to each. That tells me I may have shucked a messaging oyster and found pearl of wisdom. Here it is: When doing an interview, you have to know when to land the plane. And you...

(Actor Diogo Morgado, who played Jesus in Roma Downey’s and Mark Burnett’s miniseries The Bible, was dubbed #HotJesus by fans on social media. The PR guy with him has never been dubbed hot anything by anybody.)   There's an old communications exhortation to "Show,...

Ever wonder why I named my firm ROAR? Exhibit A, here. I got it in 2015, a piece by Janet Hyun, an artist who creates her work during church worship services. Here's what I wrote the night I brought it home: "Something about the boldness and the power of the lion, as...

It's not exactly accurate to say I was reminded of this today -- because I never forget it. So let's just say its truth was evident to me in evocative ways today: Good, effective PR is rooted in taking the time to build good professional relationships, the most...

I was asked a particularly interesting, but surprisingly easy, question this week during one of the interviews I did in support of my new book, BITE THE DOG: Build a PR Strategy to Make News That Matters: If the White House called asking for my advice to help...

No matter how often you find yourself in the middle – or comprising the whole – of a news story, you’ll likely experience equal parts exhilaration and trepidation over how it’s going to turn out. Whether it’s a live radio segment, a taped TV interview or some quotes...