Ever wonder why I named my firm ROAR? Exhibit A, here. I got it in 2015, a piece by Janet Hyun, an artist who creates her work during church worship services. Here’s what I wrote the night I brought it home:
“Something about the boldness and the power of the lion, as he unleashes his roar over the seven mountains of influence in our culture, immediately resonated with me. That’s what I want to be and what I too often have abdicated, but guess what? I’m getting the roar back!”
In my book, BITE THE DOG: Build a PR Strategy to Make News That Matters, I described the kind of people I hope our firm can help as authors, experts, speakers, coaches and/or consultants who have something to say they want people to hear. Who want to change hearts with what’s in their hearts. They have an audience, but want a bigger one … and the book was written as a roadmap to lead them to the X marked “Bigger One.”
Here’s a truth as inviolable as true north: That path will have its potholes. And the only thing that will fill them in and keep you moving forward is to remember your reason.
Why do you think I just wrote a blog post about remembering mine?