by Gary Schneeberger | Oct 4, 2016 | Uncategorized
The single bit of advice I give to more clients professionally, and more friends personally, I learned from Janet Jackson. We all remember Janet’s “wardrobe malfunction” during the halftime show of Super Bowl XXXVIII in 2004: While finishing up a...
by Gary Schneeberger | Oct 3, 2016 | Uncategorized
OK. Don’t hold me to the math. I’m an ex-journalist — genetically and experientially incapable of mastering numbers. But words, words I know. And here’s a tip that’s served me well for decades when it comes to getting my message, or a...
by Gary Schneeberger | Oct 2, 2016 | Uncategorized
Vince Lombardi was a heck of a football coach. He also knew how to effectively frame a message. When asked how it felt on the rare occasion when his Green Bay Packer dynasty of the 1960s lost a game, he was known to correct the reporter: “We didn’t lose....
by Gary Schneeberger | Oct 1, 2016 | Uncategorized
I have two books within arm’s reach at all times in my office. The Bible. And the bible. The first one God wrote and guides my life. The second one Frank Luntz wrote and inspires my efforts to communicate better now than I did five minutes ago. WORDS THAT...
by Gary Schneeberger | Sep 30, 2016 | Uncategorized
Politico wrote yesterday about a Monmouth University poll that found 7 percent of respondents reported losing a friend over debates centered on this year’s presidential election. I was actually surprised it wasn’t higher, given the shades of nastiness that...
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