by Gary Schneeberger | Oct 9, 2016 | Uncategorized
John Lennon would have been 76 — ! — today. While my personal Beatle tastes tip slightly to the McCartney side of the ledger, particularly in their solo careers, I’d argue Lennon was the more artful lyricist. He had the way all superior communicators...
by Gary Schneeberger | Oct 7, 2016 | Uncategorized
Words are the first battleground in what used to be called the “culture war” between groups and individuals on opposite sides of the ideological aisle. Those who oppose abortion want to be called “pro-life”; those who wish it to remain legal...
by Gary Schneeberger | Oct 6, 2016 | Uncategorized
OK, that headline is probably a bit much. Call it … “overenthusiastic framing.” But in this clip from a presentation I did back in 2007, when I worked at the Christian ministry Focus on the Family, I did stump some of the smartest people on the...
by Gary Schneeberger | Oct 5, 2016 | Uncategorized
If you’re a newsmaker — business executive, celebrity, ministry leader, anybody the media would want to interview because the things you do make for good stories — here’s a free tip why you should spend a little money and hire a firm like ROAR:...
by Gary Schneeberger | Oct 4, 2016 | Uncategorized
The single bit of advice I give to more clients professionally, and more friends personally, I learned from Janet Jackson. We all remember Janet’s “wardrobe malfunction” during the halftime show of Super Bowl XXXVIII in 2004: While finishing up a...
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