by Gary Schneeberger | Apr 3, 2018 | Uncategorized
I’ve spoken to two clients in the last couple of days and used variations of the same advice to each. That tells me I may have shucked a messaging oyster and found pearl of wisdom. Here it is: When doing an interview, you have to know when to land the plane. And...
by Gary Schneeberger | Mar 30, 2018 | Uncategorized
(Actor Diogo Morgado, who played Jesus in Roma Downey’s and Mark Burnett’s miniseries The Bible, was dubbed #HotJesus by fans on social media. The PR guy with him has never been dubbed hot anything by anybody.) There’s an old communications exhortation to...
by Gary Schneeberger | Mar 21, 2018 | Uncategorized
Ever wonder why I named my firm ROAR? Exhibit A, here. I got it in 2015, a piece by Janet Hyun, an artist who creates her work during church worship services. Here’s what I wrote the night I brought it home: “Something about the boldness and the power of...
by Gary Schneeberger | Mar 19, 2018 | Uncategorized
It’s not exactly accurate to say I was reminded of this today — because I never forget it. So let’s just say its truth was evident to me in evocative ways today: Good, effective PR is rooted in taking the time to build good professional...
by Gary Schneeberger | Mar 16, 2018 | Uncategorized
I was asked a particularly interesting, but surprisingly easy, question this week during one of the interviews I did in support of my new book, BITE THE DOG: Build a PR Strategy to Make News That Matters: If the White House called asking for my advice to help...
by Gary Schneeberger | Nov 9, 2017 | Uncategorized
No matter how often you find yourself in the middle – or comprising the whole – of a news story, you’ll likely experience equal parts exhilaration and trepidation over how it’s going to turn out. Whether it’s a live radio segment, a taped TV interview or some quotes...
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