by Gary Schneeberger | Oct 6, 2016 | Uncategorized
OK, that headline is probably a bit much. Call it … “overenthusiastic framing.” But in this clip from a presentation I did back in 2007, when I worked at the Christian ministry Focus on the Family, I did stump some of the smartest people on the...
by Gary Schneeberger | Oct 5, 2016 | Uncategorized
If you’re a newsmaker — business executive, celebrity, ministry leader, anybody the media would want to interview because the things you do make for good stories — here’s a free tip why you should spend a little money and hire a firm like ROAR:...
by Gary Schneeberger | Oct 4, 2016 | Uncategorized
The single bit of advice I give to more clients professionally, and more friends personally, I learned from Janet Jackson. We all remember Janet’s “wardrobe malfunction” during the halftime show of Super Bowl XXXVIII in 2004: While finishing up a...
by Gary Schneeberger | Oct 3, 2016 | Uncategorized
OK. Don’t hold me to the math. I’m an ex-journalist — genetically and experientially incapable of mastering numbers. But words, words I know. And here’s a tip that’s served me well for decades when it comes to getting my message, or a...
by Gary Schneeberger | Oct 2, 2016 | Uncategorized
Vince Lombardi was a heck of a football coach. He also knew how to effectively frame a message. When asked how it felt on the rare occasion when his Green Bay Packer dynasty of the 1960s lost a game, he was known to correct the reporter: “We didn’t lose....
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