Look! Up in the Sky! It’s a Fact! It’s the Truth! It’s a Winning Argument!

PR gets a bad rap — bad spin, you might say — as being all about spin over substance. While it’s true a strategic framing of the issues you’re talking about can go a long way to persuading an audience to your point of view, the best response always involves marshaling good old-fashioned facts that prove your point. Exhibit A: As I note in the piece linked below from LifeZette, it’s a little difficult to scream “racial bias” at a TV network that reimagined Superman’s goofy white photographer pal Jimmy Olsen as a studly African American art director for a worldwide news conglomerate who goes by “James.”