by Gary Schneeberger | Oct 3, 2016 | Uncategorized
OK. Don’t hold me to the math. I’m an ex-journalist — genetically and experientially incapable of mastering numbers. But words, words I know. And here’s a tip that’s served me well for decades when it comes to getting my message, or a...
by Gary Schneeberger | Oct 2, 2016 | Uncategorized
Vince Lombardi was a heck of a football coach. He also knew how to effectively frame a message. When asked how it felt on the rare occasion when his Green Bay Packer dynasty of the 1960s lost a game, he was known to correct the reporter: “We didn’t lose....
by Gary Schneeberger | Oct 1, 2016 | Uncategorized
I have two books within arm’s reach at all times in my office. The Bible. And the bible. The first one God wrote and guides my life. The second one Frank Luntz wrote and inspires my efforts to communicate better now than I did five minutes ago. WORDS THAT...
by Gary Schneeberger | Sep 30, 2016 | Uncategorized
Politico wrote yesterday about a Monmouth University poll that found 7 percent of respondents reported losing a friend over debates centered on this year’s presidential election. I was actually surprised it wasn’t higher, given the shades of nastiness that...
by Gary Schneeberger | Sep 29, 2016 | Uncategorized
PR gets a bad rap — bad spin, you might say — as being all about spin over substance. While it’s true a strategic framing of the issues you’re talking about can go a long way to persuading an audience to your point of view, the best response...
by Gary Schneeberger | Sep 28, 2016 | Uncategorized
I just posted one of those silly Facebook “copy and paste” status updates on my personal page — this one was “If YOU REALLY KNOW ME you know I love ____________.” The very first answer? “Correct grammar.” Guilty as charged....
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