by Gary Schneeberger | Jan 24, 2017 | Uncategorized
I am flummoxed: Who’s drawing the shorter stick from America’s 45th president? Those in my former profession or those in my current one? Journalists, among whose number I proudly counted myself for 15 years, have long been a favored target of Businessman...
by Gary Schneeberger | Jan 12, 2017 | Uncategorized
Back in my newspaper days, I would harangue reporters who worked for me that beginning a story or column with a dictionary definition was the height of lazy, uninspired writing. I still believe that fervently, which is why I’m blathering on in this first...
by Gary Schneeberger | Nov 10, 2016 | Uncategorized
If you have cause to do public relations, you’re somebody who does stuff intended for public consumption. That means some of those who consume your stuff aren’t going to like you. It’s the nature, an unavoidable byproduct, of stuff-doing. One of the...
by Gary Schneeberger | Nov 9, 2016 | Uncategorized
Lots of words are being spent, and will continue to be over the next several days and weeks, about the surprising results of the presidential election. Amid all the analysis I’ve seen so far, though, one thing has really impressed me. A few of the pundits who...
by Gary Schneeberger | Nov 8, 2016 | Uncategorized
Adjectives can get a bad rap. Folks who fancy themselves as austere with a pen or keyboard as Hemingway overargue that the best writing comes from nouns and verbs, not adjectives and adverbs. That is generally true, of course, but only in the same way that home runs...
by Gary Schneeberger | Oct 26, 2016 | Uncategorized
I voted today. I hope you do, too. I’m not going to tell you who to vote for. I’m not going to tell you who not to vote for. Not even in that artificially earnest way that asks you to consider your values or uses keywords tied to real or perceived or...
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