OK. Don't hold me to the math. I'm an ex-journalist -- genetically and experientially incapable of mastering numbers. But words, words I know. And here's a tip that's served me well for decades when it comes to getting my message, or a client's, not just into a...

Vince Lombardi was a heck of a football coach. He also knew how to effectively frame a message. When asked how it felt on the rare occasion when his Green Bay Packer dynasty of the 1960s lost a game, he was known to correct the reporter: "We didn't lose. We ran out of...

I have two books within arm's reach at all times in my office. The Bible. And the bible. The first one God wrote and guides my life. The second one Frank Luntz wrote and inspires my efforts to communicate better now than I did five minutes ago. WORDS THAT WORK is an...

Politico wrote yesterday about a Monmouth University poll that found 7 percent of respondents reported losing a friend over debates centered on this year's presidential election. I was actually surprised it wasn't higher, given the shades of nastiness that color just...

PR gets a bad rap -- bad spin, you might say -- as being all about spin over substance. While it's true a strategic framing of the issues you're talking about can go a long way to persuading an audience to your point of view, the best response always involves...

Maybe you wouldn’t have voted to confirm the grammar cops in your orbit if they were presented to you as nominees. But realize their self-appointed presence in your life can help you a lot more than hurt you if you pay attention when they lay down the language law.