SAY WHAT SUNDAY? Maddoningly Good Messaging

SAY WHAT SUNDAY? Maddoningly Good Messaging

I'm a gargantuan Chicago Cubs fan. So, as you might imagine, this being the morning after they punched a ticket to their first World Series of my lifetime -- first in the lifetime of anyone younger than 71, if we're being precise -- I'm a tangle of giddy and goofy...

WEEKEND READING: Copy That!

WEEKEND READING: Copy That!

I have been accused of being, without too much protestation on my part, a grammar Nazi. Among the written and spoken Wolverine's-nails-on-a-chalkboard high/low points for me are people who "try and do" something (you can't both "try" and "do" -- if you "do," you by...

No, You Do Not Have to Answer That Question

No, You Do Not Have to Answer That Question

Or any question, for that matter. Remember, we talked yesterday about how the subject, not the subjector, is in charge of any/every interview. You're a reporter's meat and potatoes. Without your comments, his or her readers/listeners/viewers go hungry. So you get to...