SAY WHAT SUNDAY? Maddoningly Good Messaging
I'm a gargantuan Chicago Cubs fan. So, as you might imagine, this being the morning after they punched a ticket to their first World Series of my lifetime -- first in the lifetime of anyone younger than 71, if we're being precise -- I'm a tangle of giddy and goofy...
WEEKEND READING: Copy That!
I have been accused of being, without too much protestation on my part, a grammar Nazi. Among the written and spoken Wolverine's-nails-on-a-chalkboard high/low points for me are people who "try and do" something (you can't both "try" and "do" -- if you "do," you by...
This One Word Will Never Fail You — In Interviews or Life
Ever heard someone confess to being "at a loss for words"? Here's a tip that will ensure you never are. There is one word that can be said in response to any declarative statement anyone ever makes to you, ever, whether it's in an interview or a conversation with a...
THROWBACK THURSDAY: A Timely Lesson in Correcting the Record
In a previous professional life, I was VP of Communications for Focus on the Family. In addition to being one of the most trusted organizations worldwide that helps couples raise their children and nurture their marriages, it also has (understatement alert!) been...
No, You Do Not Have to Answer That Question
Or any question, for that matter. Remember, we talked yesterday about how the subject, not the subjector, is in charge of any/every interview. You're a reporter's meat and potatoes. Without your comments, his or her readers/listeners/viewers go hungry. So you get to...
One Way to Make Sure You’re in Charge of Any Interview You Do
You might want to get a pen and paper or open your Notes app on your phone, because you'll want to jot or thumb this down for future reference. Here it is, the never-fails tip for making sure that you, not the journalist asking the questions, is in charge when you...
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