You may remember, if you're of a certain vintage, the promotional slogan "Never Let Them See You Sweat." It was an incredibly effective marketing earworm for Dry Idea anti-perspirant from the mid-'80s to mid-'90s, popularized in part by a string of commercials...

Lest you think as our president and millions of others who both oppose and support him do, that all news you disagree with is “fake,” I cobbled together a handy chart in my book Bite the Dog: Build a PR Strategy to Make News That Matters to help you diagnose the kinds...

I tell clients, when training them early on in the art of being interviewed by the media, that one of the best tools in their rhetorical belt is silence. Control it, I say, and you control the interview and, broader, the argument -- in the forensics sense. That's...

I detest the word “spin.” It is used, lazily and glibly, to paint as inaccurate and/or insincere statements made by public-relations professionals like me or authors, experts, speakers, coaches and consultants like my clients. Is it a tactic some in those above groups...

I will plead guilty to loving my own arrangement of words into sentences a little too much sometimes. I can, for example, still remember, verbatim, what I consider the best lede I ever wrote in my reporting career -- from a story published back in the early '90s. I've...

I just finished a fun and thorough interview about my book for the Eternal Leadership Podcast, and right at the end I was asked to offer tips to authors, experts, speakers, coaches and consultants about how to get that first bit of news coverage for their products or...