by Gary Schneeberger | Mar 19, 2018 | Uncategorized
It’s not exactly accurate to say I was reminded of this today — because I never forget it. So let’s just say its truth was evident to me in evocative ways today: Good, effective PR is rooted in taking the time to build good professional...
by Gary Schneeberger | Mar 16, 2018 | Uncategorized
I was asked a particularly interesting, but surprisingly easy, question this week during one of the interviews I did in support of my new book, BITE THE DOG: Build a PR Strategy to Make News That Matters: If the White House called asking for my advice to help...
by Gary Schneeberger | Nov 9, 2017 | Uncategorized
No matter how often you find yourself in the middle – or comprising the whole – of a news story, you’ll likely experience equal parts exhilaration and trepidation over how it’s going to turn out. Whether it’s a live radio segment, a taped TV interview or some quotes...
by Gary Schneeberger | Jan 24, 2017 | Uncategorized
I am flummoxed: Who’s drawing the shorter stick from America’s 45th president? Those in my former profession or those in my current one? Journalists, among whose number I proudly counted myself for 15 years, have long been a favored target of Businessman...
by Gary Schneeberger | Jan 12, 2017 | Uncategorized
Back in my newspaper days, I would harangue reporters who worked for me that beginning a story or column with a dictionary definition was the height of lazy, uninspired writing. I still believe that fervently, which is why I’m blathering on in this first...
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