by Gary Schneeberger | Oct 19, 2016 | Uncategorized
Or any question, for that matter. Remember, we talked yesterday about how the subject, not the subjector, is in charge of any/every interview. You’re a reporter’s meat and potatoes. Without your comments, his or her readers/listeners/viewers go hungry. So...
by Gary Schneeberger | Oct 18, 2016 | Uncategorized
You might want to get a pen and paper or open your Notes app on your phone, because you’ll want to jot or thumb this down for future reference. Here it is, the never-fails tip for making sure that you, not the journalist asking the questions, is in charge when...
by Gary Schneeberger | Oct 17, 2016 | Uncategorized
Nobody likes Mondays. They are the North Korea of days of the week — eyed with dread and a dollop of fear. Saturday and Sunday, with all their freedom and frivolity, have passed, and a workweek that seems longer than three football fields is upon us. Maybe...
by Gary Schneeberger | Oct 9, 2016 | Uncategorized
John Lennon would have been 76 — ! — today. While my personal Beatle tastes tip slightly to the McCartney side of the ledger, particularly in their solo careers, I’d argue Lennon was the more artful lyricist. He had the way all superior communicators...
by Gary Schneeberger | Oct 7, 2016 | Uncategorized
Words are the first battleground in what used to be called the “culture war” between groups and individuals on opposite sides of the ideological aisle. Those who oppose abortion want to be called “pro-life”; those who wish it to remain legal...
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