Never Let Them See You Sweat

Never Let Them See You Sweat

You may remember, if you’re of a certain vintage, the promotional slogan “Never Let Them See You Sweat.” It was an incredibly effective marketing earworm for Dry Idea anti-perspirant from the mid-’80s to mid-’90s, popularized in part by a...
The No-Spin Zone … No, Really

The No-Spin Zone … No, Really

I detest the word “spin.” It is used, lazily and glibly, to paint as inaccurate and/or insincere statements made by public-relations professionals like me or authors, experts, speakers, coaches and consultants like my clients. Is it a tactic some in those above groups...
Message Before Metaphor

Message Before Metaphor

I will plead guilty to loving my own arrangement of words into sentences a little too much sometimes. I can, for example, still remember, verbatim, what I consider the best lede I ever wrote in my reporting career — from a story published back in the early...