by Gary Schneeberger | Aug 30, 2018 | Uncategorized
In doing some research for a call with a potential client today, I ran across news coverage of Louis C.K. returning to the spotlight this week with a short stand-up routine at a New York comedy club. A comedian telling jokes is news in this case because, you...
by Gary Schneeberger | Jul 23, 2018 | Uncategorized
You may remember, if you’re of a certain vintage, the promotional slogan “Never Let Them See You Sweat.” It was an incredibly effective marketing earworm for Dry Idea anti-perspirant from the mid-’80s to mid-’90s, popularized in part by a...
by Gary Schneeberger | Jul 2, 2018 | Uncategorized
Lest you think as our president and millions of others who both oppose and support him do, that all news you disagree with is “fake,” I cobbled together a handy chart in my book Bite the Dog: Build a PR Strategy to Make News That Matters to help you diagnose the kinds...
by Gary Schneeberger | Jun 19, 2018 | Uncategorized
I tell clients, when training them early on in the art of being interviewed by the media, that one of the best tools in their rhetorical belt is silence. Control it, I say, and you control the interview and, broader, the argument — in the forensics sense....
by Gary Schneeberger | May 21, 2018 | Uncategorized
I detest the word “spin.” It is used, lazily and glibly, to paint as inaccurate and/or insincere statements made by public-relations professionals like me or authors, experts, speakers, coaches and consultants like my clients. Is it a tactic some in those above groups...
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