by Gary Schneeberger | Jul 23, 2018 | Uncategorized
You may remember, if you’re of a certain vintage, the promotional slogan “Never Let Them See You Sweat.” It was an incredibly effective marketing earworm for Dry Idea anti-perspirant from the mid-’80s to mid-’90s, popularized in part by a...
by Gary Schneeberger | Jul 2, 2018 | Uncategorized
Lest you think as our president and millions of others who both oppose and support him do, that all news you disagree with is “fake,” I cobbled together a handy chart in my book Bite the Dog: Build a PR Strategy to Make News That Matters to help you diagnose the kinds...
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