by Gary Schneeberger | Apr 5, 2018 | Uncategorized
I will plead guilty to loving my own arrangement of words into sentences a little too much sometimes. I can, for example, still remember, verbatim, what I consider the best lede I ever wrote in my reporting career — from a story published back in the early...
by Gary Schneeberger | Apr 4, 2018 | Uncategorized
I just finished a fun and thorough interview about my book for the Eternal Leadership Podcast, and right at the end I was asked to offer tips to authors, experts, speakers, coaches and consultants about how to get that first bit of news coverage for their products or...
by Gary Schneeberger | Apr 3, 2018 | Uncategorized
I’ve spoken to two clients in the last couple of days and used variations of the same advice to each. That tells me I may have shucked a messaging oyster and found pearl of wisdom. Here it is: When doing an interview, you have to know when to land the plane. And...
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